Webinar
Scaling the Microsoft licensing mountain
Learn about the changes in Microsoft licensing and discover a straightforward route to achieve daily, monthly, and long-term savings.
For: SAM, procurement, IT & Microsoft licensing strategy leads
Date: 9 July 2025
Time: 3pm BST
Microsoft licensing has changed - and not in your favour.
Over the past 15 years, support for Enterprise Agreement (EA) customers has shifted, with Microsoft reducing funding for reseller advisory services. Customers now bear more responsibility for licensing advice, usage reviews, and deployment support, services that were once included but now often require self-funding.
As Gareth Redshaw puts it:
“The customer is now taking on the burden of accuracy — creating a stealth cost increase on their Microsoft spend.”
In this insight-packed webinar, you’ll learn:
- How Microsoft’s licensing and reseller landscape has evolved and how it's impacted the support customers get
- Why relying on old “free service” models is risky
- How to manage licensing daily, monthly, annually, and at renewal, including common pain points organizations face at each stage
- How expert and managed services can help optimize spend, reduce waste and ROI.
If your organization still approaches licensing as it did 5 or 10 years ago, this session is essential.
Book your spot on the webinar

What you'll leave with
- An understanding of why you seem to be paying more to get less
- A clear view of what to focus on at each licensing milestone
- A practical roadmap to Microsoft savings
- An understanding of how managed services can support you every step of the way
Meet your guides
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Gareth Redshaw
Senior Director of Microsoft Optimization and Negotiation consulting at Livingstone
Gareth has been involved IT commercial negotiations for over 20 years and has pivoted from vendor-specific sales roles to developing and executing negotiations for some of the world’s most recognisable brands covering global banking, retailors, technology giants, manufacturers, energy and large public sector departments amongst others.

Mark Cadby
Head of pre-sales and solutions architect at Livingstone.
Mark has over 20 years experience working in IT service management, configuration management, and SAM. He now specialises in considering how the confluence of changes in the software landscape impacts the services we deliver to our customers.