On-demand Webinar
Microsoft Licensing in Transition
Implications for Cost, Contracts and Renewals
Ideal for: Procurement leaders and Microsoft category owners, particularly in large or enterprise organisations facing direct Microsoft engagement
Microsoft’s commercial model is entering one of its biggest periods of change in decades.
Discount structures are shifting, pricing is fragmenting, Enterprise Agreements are evolving and traditional negotiation levers are disappearing. At the same time, AI licensing and regional pricing changes are making future costs harder to predict.
For many organisations, the key question is simple:
What are we paying today, and what will Microsoft expect us to pay next time?
In this on-demand webinar, Gareth Redshaw draws on 20+ years of Microsoft licensing experience to explain what is changing, what it means for your negotiating position and how to prepare for 2026 renewals and beyond.This session explores:
- What’s driving Microsoft’s latest pricing adjustments and programmatic discount removals
- How product-level price increases, regional changes and component pricing are reshaping budgets
- What Microsoft’s evolving go-to-market strategy tells us about future negotiation leverage
- What organisations should be doing now to prepare for 2026 renewals and beyond
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Meet your expert
-1.png "Gareth Redshaw (200 x 200 px)-1")
Gareth Redshaw
Senior Director of Microsoft Optimization and Negotiation consulting at Livingstone
Gareth has been involved IT commercial negotiations for over 20 years and has pivoted from vendor-specific sales roles to developing and executing negotiations for some of the world’s most recognisable brands covering global banking, retailors, technology giants, manufacturers, energy and large public sector departments amongst others.
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