Skip to content

 

SAMS Europe 2026

Looking forward to meeting with you! 

Independent SAM
in a room full of vendors.

Hotel Okura Amsterdam
September 28–29, 2026

SAMS EU, IT Procurement EU & IT Asset Management EU 

Software estates are becoming harder to manage. Hybrid licensing, cloud consumption, SaaS sprawl, vendor audits and AI-driven technology are changing the rules of Software Asset Management.

Livingstone will be at SAMS EU 2026 to connect with SAM and ITAM professionals and share practical approaches to licence optimisation, cost reduction, compliance and vendor management.

Come and meet us at our stand. If you haven't already registered, You can grab a free pass using our VIP code here. 

Whether you're reviewing your software estate, preparing for a vendor audit or looking for ways to reduce unnecessary licensing costs, come and have a conversation with our team.

You can pre book time with one of our experts by filling in the form opposite and we will reach out to you directly.

Let's talk about where you could unlock value.

Two days of SAM - knowledge exchange, roundtables and licensing debate with ITAM leaders from across Europe.

Meet with our team
Gareth Redshaw

Gareth Redshaw

Executive Director - Optimisation & Company Strategy

Gareth leads Livingstone’s Business Strategy and Optimisation Practice, bringing more than 20 years’ experience in IT commercial negotiations with some of the world’s most recognisable organisations. He specialises in complex major vendor agreements across Microsoft, Oracle, IBM and SAP, and has delivered average savings of 38% across major renewals.

A strong advocate for moving beyond traditional SAM compliance towards measurable commercial impact, Gareth combines commercial negotiation expertise with a deep understanding of technology strategy and licensing. As an independent advisor, he helps organisations challenge vendor positions, negotiate from a position of strength and achieve better commercial outcomes.

Optimising Your Microsoft Contracts in 2026 


The rules of a Microsoft negotiation have changed this year, and not in the customer's favour. Automatic volume discounts are gone, so every organisation now starts at list price regardless of size or spend. Add July's list-price increases of up to thirty percent and the phasing out of the classic Enterprise Agreement, and the comfortable assumptions that shaped past renewals no longer hold.



That makes preparation the whole game. Every saving now has to be negotiated, which means walking in with hard evidence of what you actually consume versus what Microsoft wants you to buy. Optimising your Microsoft contract in 2026 means challenging the opening number line by line and choosing the licensing vehicle that fits your estate, not Microsoft's roadmap. In a year this disruptive, independent expertise in your corner is the difference between controlling your Microsoft costs and letting Microsoft control your budget.


What we'll be talking about

Microsoft, Oracle & Broadcom

Licensing models are shifting fast across the big publishers. We help you read the changes early, model the impact, and hold a defensible position well before renewal or audit. 

SAM & ITAM


A fully managed service from a provider with no software to sell. You get vendor-neutral advice, one accountable team, and outcomes measured against your savings rather than our sales.

FinOps for software spend

Bring SAM and FinOps together to see committed, consumed and wasted spend in one view, then turn shelfware and over-provisioning back into reclaimed budget. 

Enterprise AI in the estate

As AI tooling spreads through the licensing and compliance workflow, we help you adopt it safely, govern the data behind it, and separate genuine automation from the noise. 

GreenOps & ESG reporting

Your ITAM data is some of the best evidence you have for Scope 3 and sustainable procurement. We help you structure it so it stands up to reporting and to scrutiny.

Audit defence

From EULA strategy to lock-in and unexpected audits, we sit on your side of the table and help you manage publishers with the leverage that clean data gives you.

Where to find Livingstone

Our team will be at Hotel Okura across both days, ready to talk through your estate, your renewals and the licensing changes landing this year.

Prefer to lock something in now? Book a slot and we'll hold time around the agenda, whether that's a quick coffee or a proper working session.